Blue-Yellow Series
Gutsulyak.Studio
The flag of Ukraine consists of two horizontal bands of equal width, with blue on the top and yellow on the bottom. Its history goes back to the Middle Ages, while the modern look was officially adopted in 1918 and restored in 1992. Since 2004, August 23rd has been celebrated as National Flag Day. This study explores Ukraine’s symbol across various systems of color simulation.
The Blue-Yellow Series of posters explores Ukrainian identity through individual interpretations of state symbols, particularly the flag. Since the beginning of the war, many Ukrainians worldwide have subconsciously started noticing any possible combinations of blue and yellow in everyday life. The colors are perceived as a sign of support, togetherness, and hope. They are gaining new meanings and giving people strength to resist. The poster series delves into the search for a new Ukraine and the Ukrainians' place in the modern world. "When no colors are left, the Ukrainian flag is still waving" is the project's central message. The posters represent the flag colors in various ways: as wavelengths of blue and yellow light, as chemical formulas of the most common pigments like Prussian blue and Cadmium yellow, as wildflowers like periwinkle and dandelion, as gestures of sign language, as icons for colorblind people, and as formulas for process printing or digital devices.
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About Gustulyak.Studio
Gutsulyak.Studio is a creative atelier specializing in brand identity, print, and packaging design since 2005. Yurko Gutsulyak, the studio's mastermind, is an accomplished design wizard with over twenty years of mastery in the field. Combining his marketing degree, inventive mind, and holistic design approach, he offers tailored solutions that help brands grow, create a positive impact, and ignite curiosity. The creative team is a carefully curated blend of high-end professionals who value ethical business, mindful consumption, and cultural heritage preservation. Since it was founded, Gutsulyak.Studio has earned over 150 reputable awards, including Red Dot, European Design Awards, Epica Awards, Pentawards, Dieline Awards, Communication Arts, and Graphis. Yurko Gutsulyak's interviews have been published in leading print design magazines, including Novum (Germany), idPure (Switzerland), +design (Greece), idN (Hong Kong), telegraf (Ukraine), Font (Czech Republic), and Brand (China).